With a decade of experience in web design, Casey’s all about crafting creative, data-driven branding that blows minds. Casey is a certified master* of digital marketing specializing in creating data-driven digital strategies that streamline online interactions.
Casey currently oversees strategy, execution, and optimization for various online platforms across the Webex suite.
With a knack for launching killer web projects, Casey's boosted user retention, conversions, and revenue in a variety of spaces.
Her mission? To sprinkle some digital magic and empower folks to connect, collaborate, and create online, using the coolest web and digital experiences around! 🚀
*Casey received her Masters of Science in Marketing in 2022
I’m based in....
Raleigh, NC
I’ve worked at...
Webex/Cisco
florida international university t1 payments
inkberries
My roles were...
Digital Marketing Manager Web Master
Director of marketing
Likes / Dislikes
Likes
Disklikes
Webex Events
Case Study: PLG initiative
Issues/challenges
Moving toward PLG motion
Lack of transparency of pricing and various packages available
Create a self-service pricing page
Needing users to sign up and choose their plan according to event attendee size
Steps taken
Research
Defining scope of work
Design
Feedback from key stakeholders
Design updates
Scope project for dev team
QA dev team work
Launch A/B tests
Gather metrics
Report to key stakeholders
Impacts of updated web page
Created a self-service pricing page for customers
Allowed for customers to get generalized pricing depending on attendee sizes and add ons
Increased the number of platform sign ups by introducing a free tier
Reduced dependency on sales teams to break down the product/add-ons
Clear chart to show what’s included in each tier
Allows for easy integration of payment processing
January 2023
Bounce Rate
69.19%
Time on Page
2m 05s
January 2024
Bounce Rate
31.22%
Time on Page
3m 09s
Florida international university
Web Page Case Study: Degree Programs Page
Issues/challenges
Wasn't User Friendly
Difficult to interact with and understand the degree options offered to students
Adapting New Branding to Web
FIU released new branding for print that was applied to web in August of 2020
#2 top-ranked page behind the homepage for page visits
Steps taken
Research
Defining scope of work
Design
Feedback from key stakeholders
Design updates
Feedback from key stakeholders
New requirements identified
Design Updates
User study
Final demo
Launch
Monitor dashboards for metrics
Assess metrics
Timeline
Start
March 5, 2021
Design Phase 1
March 23, 2021
Feedback from Stakeholders
April 15, 2021
Design Phase 2
April 22, 2021
Initial Live Demo
April 30, 2021
Web Team Signoff
May 7, 2021
Final Demo
June 2, 2021
Launched
June 3, 2021
Impacts
Allowed for more insight into which programs or degrees users were interested in
Increased traffic to departmental sites
Doubled the average time on page
Created increased engagement on page
Showcased low performing degrees or programs to drive more traffic
100
89
2.8
Second Pagespeed Load
Desktop performance score
Mobile performance score
*according to Google Pagespeed Insights
Web Designs
Florida International University
Design | Development | Project Management | Define Digital Brand Standards | Disaster Recovery Plans
Inkberries
Lead Web Developer
Client Management
Project Management
Design / Print + Digital
Vendor Management
Here's a taste
of my Other creative work
Email Address
casey.adcock@gmail.com
LinkedIn Profile
Download My Resume