The Benefits of Using Marketing Research to Drive Website Design

Whether you’re starting a new website from scratch or working on a redesign of an existing website, marketing research should be at the forefront of every design decision you make. According to researchers at Carleton University, you only have 50 milliseconds before your website user has formed an opinion of your website based on it’s design.

MarTech stack essentials for your online business

Marketing is becoming more and more reliant on technology to help businesses scale to serve their users and customers on a global scale. Having the right tools and being able to easily track your progress is essential to successful digital marketing nowadays. These types of tools can help track campaigns, automate processes, save time and streamline the entire customer journey for your clients. Here are a few MarTech essentials that I would recommend any company get to help automate their digital marketing efforts.

Tips and Tricks on How to Build Long-term Loyalty as a Freelancer

It’s hard enough to get new clients in the door and signed on for a new website, so wouldn’t it be easier to just keep this person as a loyal client? Once you finish a website, you might think the job is done and your client doesn’t need you anymore, but here are some ways to build lasting, loyal relationships with your freelance clients.

4 Things to Have Ready Before You Start Your Website

If you’re reading this, you’re probably getting ready to start thinking about your website or are ready to start putting together your website. With 50% of consumers saying that web design is crucial to a business’ overall brand, it’s important to get it right and come prepared if you’re working with a new web developer or designer on your website.

Is your web design working for your business? Put your user experience to the test with these experiments.​

Whether you’re designing a new site or redesigning an existing site, it’s always important to know how your website is being received by your users. In a study done by Gomez, they discovered that a whopping 88% of users are less likely to return to a website if they have a bad user experience. There are plenty of tools today that are easily accessible in order to get informative data from your users on how they interact with your site and avoid bad user experiences altogether. This data can tell you everything from how long users are staying on each page to which button color converts more users on a form. Here are a few tests you can run in order to see if your user experience is getting you the best results.

Why understanding your contribution margin is critical to breaking even as a freelance web designer

The number one question freelance web designers always ask is: how do I determine prices for clients and decide what my rate should be? It would be really easy to throw out a random number based on what you think your worth is or base your pricing model off of what your competitors are doing, but are you really breaking even when it comes down to it? Determining your break even point is critical to not only surviving, but thriving as a freelancer.

Typographic Hierarchy: it’s not just for designers anymore

As web developers, we don’t necessarily place importance on the design aspects of a web page, so much as making sure that everything functions properly and quickly for our end-users. Sometimes we are so focused on page load times and file sizes, that things like typography and typographical hierarchy can get easily overlooked when building a new site.

It’s not enough to just be a front-end web developer anymore

It’s hard to imagine that on August 6, 1991, the first website that ever went live on the internet was nothing more than a few paragraphs of text and some hyperlinks. Long gone are the days that websites are just text paragraphs with little else to offer the user.